Amazon product research can make you feel like you are thrown into the jungle without a guide. If you know what to look for, it’s chaotic and wild. It’s the chaos itself that can, if you navigate it correctly, lead to a treasure chest of opportunities.
Let’s just get straight to it. Amazon is the world’s biggest marketplace. It is a digital bazaar bursting with products in every size and shape. For you to make sense of the chaos, you’ll need the right tools as well as a keen eye for trends. Here’s how.
Start with the bestsellers list. This is like looking through the fences to see what other people’s gardens are doing well. These lists are updated on a daily basis and offer a wealth of insight. Do not just focus on the top-ranking artists. Scroll down to discover the next big thing. You never know, they might be the next big stars!
Keywords. The bread and butter of Amazon’s product research. The keywords are your compass that will help you navigate through the maze. In this case, tools such as Jungle Scout or Helium 10 can be invaluable. You can use them to sift though mountains of data and find the phrases and words that customers are searching for. Once you have it, it is like having a code that opens the vault of treasure.
The devil is always in the details. Take note of product reviews, Q&A sections and other information. You can read the thoughts of customers. They’ll give you real feedback as to what works, what doesn’t, and any gaps that need filling. When customers complain about something, you should take note. Perhaps you have a better solution than other sellers.
Let’s talk niches. It’s tempting to try and be as broad as possible, but you will really excel in niches. Imagine yourself as a big fish trying to swim in a small pool. Focus on products that are specialized and have loyal customers rather than competing with saturated markets. Use tools, or simply do detective work with good old-fashioned methods to discover niches that have demand but are less competitive.
Analyse paralysis is real. Too much information is a destabilizing factor. Establish clear criteria to help you choose products: Look for products with high demand and low competition. Profit margins should also be decent. Select 2-3 key data to help guide your decisions. It can help cut through the noise to bring clarity.
The pricing of products is another jungle-gym. You can scare off buyers if you price your products too high. You will only make a small profit if you price it too low. Look at your competitors and understand what you are spending. Then find the sweet spot. Sometime a small change, such as better shipping or an added feature, can justify the higher price.
Remember the seasonality. Not all products are popular throughout the year. You can check trends over the years using tools such as Google Trends and seasonality graphs within your keyword search tools. For example, products that perform best during the holidays and summer might require strategic timing.
Be flexible before you give up. Amazon is a constantly shifting landscape. Stay on top of the game by learning, adapting and tweaking your strategy. Attend webinars, view tutorials, and join forums. The more you understand, the better your hunting skills will be.
Invest some time into creating an irresistible listing. You can make the most of your listing by using high-quality photos, descriptive product descriptions and keywords that are optimized. When you’re away, they do all the talking. Well, they may convince a customer to click the “Buy Now’ button.
Here’s an insider tip: use the power social proof. Get early reviews. Encourage feedback. Reviews are more valuable than those without.
Amazon’s product research jungle is dense and complex. You can find real treasures with the right tools. A pinch of intuition and lots of perseverance will help you. Let the chaos not intimidate you. Do your research and jump in with gusto.